Hummer (stylized as HUMMER) is a vehicle and SUV brand that was introduced in 1992 by AM General as a civilian variant of the M998 Humvee.
Hummer was dropped in 2010, but it was revived in 2021 as a GMC sub-brand. General Motors (GM) bought the Hummer brand from AM General in 1998 and sold three vehicles: the original Hummer H1, which was based on the military Humvee, and the subsequent H2 and H3 versions, which were built on smaller, civilian-market GM chassis.
Since the late 1980s, AM General has planned to offer a civilian version of its Humvee. The civilian Hummers were finished in automotive gloss paint and added passenger car enhancements such as air conditioning, sound insulation, upgraded upholstery, stereo systems, wood trim, and convenience packages, despite having the same structure and most mechanical components as the military Hummers.
Arnold Schwarzenegger, who witnessed an Army convoy while filming Kindergarten Cop in Oregon and began campaigning and lobbying for a civilian version to be offered on the market, was a driving force behind the civilian model.
AM General began selling a civilian variant of the M998 Humvee vehicle under the brand name “Hummer” to the general population in 1992. Schwarzenegger bought the first two Hummer H1s that were sold.